Knowledge base
Practical articles about SEO and AI visibility. We check the facts against the official sources and list those sources under every article.
llms.txt: what it is, what it does and what it doesn't
What is llms.txt, who reads it and is it worth it for your site? The facts at a glance, with an example and the mistakes to avoid.
Published
robots.txt and AI crawlers: which bots should you allow?
GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended: what each bot does and how to refuse training without becoming invisible.
Published
Measuring AI visibility: do ChatGPT, Perplexity and Gemini mention your business?
How to measure if ChatGPT, Perplexity and Gemini mention you: fixed questions, repeated tests, cited sources, AI traffic in GA4 and Search Console impressions.
Published
Structured data and AI answers: what schema still does in 2026
Does schema.org markup help in AI Overviews, ChatGPT or Copilot? What Google and Microsoft say, what happened to FAQ schema and what you should still add.
Published